Advertising & Marketing

Subliminal Advertising: Messaging and Suggestion in Marketing

Marketing through subliminal advertising relies on communicating suggestions to a consumer’s subconscious mind that renders him more likely to buy a product. Subliminal advertising carries negative connotations with many consumers who view it as a way big corporations can manipulate a buyer’s subconscious mind. Subliminal suggestion, however, is an acceptable and legal way for businesses …